More of the questions people ask Google are now answered on Google itself, by AI, before anyone clicks through to a website. Our first briefing of 2026 looked at what that means for businesses that find new customers through search, and why business-to-business firms are especially exposed.

Its conclusion was simple: if search is how new customers find you, it is worth having a second way to reach them, one that does not depend on being found. That is what Corpdata supplies: continually verified contact details for named decision-makers at UK businesses, for email, phone and post.

Update, October 2026: we have since rebuilt this briefing with newer, independently checked evidence, as Are You Getting Fewer Clicks?