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Posted on 03/09/2019 at 11:00By Corpdata
In or out of the European Union you need to ensure that your new business activity continues to deliver the results your business needs.
If you employ direct marketing to access new customers, you already know that accurate business lists with the necessary detail to identify the right businesses or decision making contacts will get the best results.
You want the results, without the real risks that come with lists which aren’t GDPR compliant. You also need to avoid using business lists that either waste your marketing spend or have hidden costs attached.
To get it right, lets work together to identify the types of businesses you seek and we’ll target the best named decision makers. We’ll also help you select the best way to connect to them without overstepping any GDPR lines.
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| Get it right: | Get it wrong: | |
your Corpdata business list directs your marketing resources: to the right SITES - the organisations who will most likely buy what you sell - see our SITE ONLY data if you want this. to the right PEOPLE - decision makers who you identify as most likely to buy what you sell. the right WAY - by only selecting contacts for whom our call centre have recorded a positive preference for third party marketing contact your Corpdata list is safe to use AND kept that way every two weeks! | poor targeting wastes your marketing spend because people don’t find your message relevant enough to respond the way you need them to. The positive attitude of your sales team will drain away if the contact information they use is inaccurate which leads to poor results and sales. And let’s face it, doesn’t everyone want that Christmas bonus? You could face a significant risk both financially and to your reputation if your business list isn’t actually GDPR safe. Your Due Diligence Checklist. | |
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| See us at Marketing Showcase, Southampton September 24th  | ||
