We update our blog with regular posts to keep you up to speed on the world of B2B data.
Posted on 31/05/2016 at 10:00By Corpdata
One example is our stable of FOCUS products. They are widely regarded as the pinnacle of UK B2B data, with details about the infrastructures deployed by the most significant organisations. It's all telephone researched right here in the UK, Devon in fact. Each record has a choice of Decision Maker contacts to enable you to get your message to exactly the right person. Don't just take our word for it, see some of our client testimonials, they got their results.But as our dedicated team will tell you, we also take the whole work/life balance seriously too. We are looking forward to the usual summer of sports extravaganzas, including the Olympics, Wimbledon, Euro 2016, and many more events beside. We'd like you to enjoy them too, even if you need to be manning your desk when the fixtures are on.
With both of these things in mind we have a summer long offer, well two in fact!
License £3,000 of any FOCUS data before 31st August 2016, and you can claim a Samsung LT24D390SW/XU SMART TV (*), to help you keep in touch.
In addition, as an introductory offer, if you license only £2,000 of Online FOCUS data before 31st August 2016, you are also eligible for the same give-away!
Call us now on 01626 777400 to see how we can help you. Terms & Conditions for Corpdata summer 2016 Samsung LT24D390SW/XU SMART TV offer:1. This offer cannot be used in conjunction with each other or any other offer or discounts.2. There is no cash alternative or any option to exchange for an alternative item.3. ‘Order value’ is defined as the total net value of the products purchased from Corpdata and invoiced on a single invoice, before the addition of VAT.4. Order value from different invoices cannot be combined or aggregated.5. Orders must be placed between June 1 2016 and August 31 2016 inclusive to qualify.6. To qualify to receive a Samsung LT24D390SW/XU SMART TV, payment must be made within terms of the invoice.7. Qualifying Orders to receive Samsung LT24D390SW/XU SMART TV are orders of £2000 or more Corpdata Online Focus data, or orders of £3000 or more of any other Corpdata Focus file data (Fleet, Telecoms, IT, Call centre).8. Any Samsung LT24D390SW/XU SMART TV is given by Corpdata Limited for the benefit of your company. You must sign for delivery on this basis.9. To qualify, you must quote ‘SMART’ at the time of ordering. This offer cannot be added to your order retrospectively.10. Corpdata reserves the right to substitute the Samsung LT24D390SW/XU SMART TV with another comparable model / make of TV should the Samsung model become unavailable.Posted on 30/05/2016 at 09:00By Corpdata
So you have your data list, now you need to know what to include in your email marketing material to result in the best response rate. People get thousands of emails flying into their inbox every day, so how do you make sure yours stands out?
The last thing you want is to be deleted from someone’s inbox before your email is even opened, so first off you need a compelling subject line. Make your subject line irresistible for the recipient to open and your open rate will go through the roof.
You now need to follow up with great copy. Now your recipient has opened the email you don’t want to dilute your strong message with waffle. Make sure you clearly state your offering in a way which is both appealing and concise.
Where possible, personalise your email to make it relevant to the recipient. It’s easy to make the recipient’s name appear in the subject line or initial greeting using email marketing software. You can also divide your database into different groups to further personalise your message (with location specific content for example).
An email reads better with a clear voice behind it, so put some personality into your copy, whilst making sure it works with your company’s tone and brand.
Don’t forget your call to action and think about ways you could repeat it several times within your copy. For example - if you want someone to click through to a shop page, add the link into the email several times.
Finally, always remember your contact details, it gives people confidence you’re a real, reputable company and also allows them to get in touch!
We hope you find these tips useful. Don’t forget, a successful direct marketing email starts with a great customer database, so get in touch with Corpdata for your tailored B2B data list. Call us on 01626 777400 or email sales@corpdata.co.ukPosted on 23/05/2016 at 09:00By Corpdata
You must respect the expressed wishes of your target audience. Indeed the law requires you to ensure any data used for telephone and faxing is suppressed against the TPS, CTPS and FPS lists prior to use. Corpdata supplies data which complies with this requirement, and can offer a regular update service to help you ensure you continue to comply.
The targeted nature of direct marketing means it can be extremely cost effective at generating sales and a powerful tool in your business’ marketing strategy.
Direct marketing generates sales when it puts a compelling message in front of the right people. At Corpdata we’re here to make sure your message reaches those people. Tell us which B2B businesses you’re looking to target and we’ll provide you with an accurate, up to date database – simple!
Call us now on 01626 777400 or email us at sales@corpdata.co.ukPosted on 16/05/2016 at 12:29By Corpdata
Are you reaching all the businesses you want to reach? Are you reaching the right players in those businesses? If the answer to these questions is ‘no’, you could be wasting precious time and resources. Direct marketing, using quality data, is key to expanding your B2B business. It allows you to target other businesses via direct mail, telemarketing and/or email marketing. Whether you already use direct marketing to grow your business, or whether you’re thinking about using this powerful form of advertising, using accurate data to build your customer database is essential. It will help you get in front of your target market, acquire new customers, raise brand awareness and promote new or existing products.
Before you contact a company to acquire your marketing data you need to make sure the data they supply is high quality, fresh and accurate. At Corpdata we have over 20 years experience in providing the right data. Our data is compiled specifically for direct marketing and it’s constantly monitored and updated by our UK based research team, boasting an average data age of just 94 days. We’re so proud of our data we guarantee it; any company or contact gone-aways and we’ll give you your money back, in fact we’ll double it!
To expand your business and save time and money, you need help from a data company that keeps on top of the game. We know that quality data is essential for every step of your direct marketing campaign and business growth plan, and at Corpdata we’re here to help you grow your business with B2B data that works.
To discuss your needs phone us on 01626 777400 or email sales@corpdata.co.ukPosted on 02/05/2016 at 10:00By Corpdata






