Keep up to date with us

We update our blog with regular posts to keep you up to speed on the world of B2B data.

All work and no play … well you know what they say

Posted on 31/05/2016 at 10:00By Corpdata

One example is our stable of FOCUS products. They are widely regarded as the pinnacle of UK B2B data, with details about the infrastructures deployed by the most significant organisations. It's all t…

Our customers already know at Corpdata we take our data very seriously.

Web-main-imageOne example is our stable of FOCUS products. They are widely regarded as the pinnacle of UK B2B data, with details about the infrastructures deployed by the most significant organisations. It's all telephone researched right here in the UK, Devon in fact. Each record has a choice of Decision Maker contacts to enable you to get your message to exactly the right person. Don't just take our word for it, see some of our client testimonials, they got their results.

But as our dedicated team will tell you, we also take the whole work/life balance seriously too. We are looking forward to the usual summer of sports extravaganzas, including the Olympics, Wimbledon, Euro 2016, and many more events beside. We'd like you to enjoy them too, even if you need to be manning your desk when the fixtures are on.

With both of these things in mind we have a summer long offer, well two in fact!

License £3,000 of any FOCUS data before 31st August 2016, and you can claim a Samsung LT24D390SW/XU SMART TV (*), to help you keep in touch.

In addition, as an introductory offer, if you license only £2,000 of Online FOCUS data before 31st August 2016, you are also eligible for the same give-away!

Call us now on 01626 777400 to see how we can help you.

Terms & Conditions for Corpdata summer 2016 Samsung LT24D390SW/XU SMART TV offer:

1. This offer cannot be used in conjunction with each other or any other offer or discounts.

2. There is no cash alternative or any option to exchange for an alternative item.

3. ‘Order value’ is defined as the total net value of the products purchased from Corpdata and invoiced on a single invoice, before the addition of VAT.

4. Order value from different invoices cannot be combined or aggregated.

5. Orders must be placed between June 1 2016 and August 31 2016 inclusive to qualify.

6. To qualify to receive a Samsung LT24D390SW/XU SMART TV, payment must be made within terms of the invoice.

7. Qualifying Orders to receive Samsung LT24D390SW/XU SMART TV are orders of £2000 or more Corpdata Online Focus data, or orders of £3000 or more of any other Corpdata Focus file data (Fleet, Telecoms, IT, Call centre).

8. Any Samsung LT24D390SW/XU SMART TV is given by Corpdata Limited for the benefit of your company. You must sign for delivery on this basis.

9. To qualify, you must quote ‘SMART’ at the time of ordering. This offer cannot be added to your order retrospectively.

10. Corpdata reserves the right to substitute the Samsung LT24D390SW/XU SMART TV with another comparable model / make of TV should the Samsung model become unavailable.

What makes a great direct marketing email?

Posted on 30/05/2016 at 09:00By Corpdata

So you have your data list, now you need to know what to include in your email marketing material to result in the best response rate. People get thousands of emails flying into their inbox every day…
great emailSo you have your data list, now you need to know what to include in your email marketing material to result in the best response rate. People get thousands of emails flying into their inbox every day, so how do you make sure yours stands out?

The last thing you want is to be deleted from someone’s inbox before your email is even opened, so first off you need a compelling subject line. Make your subject line irresistible for the recipient to open and your open rate will go through the roof.

You now need to follow up with great copy. Now your recipient has opened the email you don’t want to dilute your strong message with waffle. Make sure you clearly state your offering in a way which is both appealing and concise.

Where possible, personalise your email to make it relevant to the recipient. It’s easy to make the recipient’s name appear in the subject line or initial greeting using email marketing software. You can also divide your database into different groups to further personalise your message (with location specific content for example).

An email reads better with a clear voice behind it, so put some personality into your copy, whilst making sure it works with your company’s tone and brand.

Don’t forget your call to action and think about ways you could repeat it several times within your copy. For example - if you want someone to click through to a shop page, add the link into the email several times.

Finally, always remember your contact details, it gives people confidence you’re a real, reputable company and also allows them to get in touch!

We hope you find these tips useful. Don’t forget, a successful direct marketing email starts with a great customer database, so get in touch with Corpdata for your tailored B2B data list. Call us on 01626 777400 or email sales@corpdata.co.uk

How Direct Marketing Can Generate Sales for Your B2B Business

Posted on 23/05/2016 at 09:00By Corpdata

Before we discuss the benefits of direct marketing, it’s a good idea to summarise what direct marketing actually is. Existing Corpdata customers understand what a powerful tool direct marketing is, b…
Before we discuss the benefits of direct marketing, it’s a good idea to summarise what direct marketing actually is. Existing Corpdata customers understand what a powerful tool direct marketing is, but perhaps this is a new method of advertising for your business, one which you’d like to explore.

Direct marketing is about making direct contact with existing and potential customers to promote your products or services. It enables you to directly target particular people with a personalised message. Moreover, direct marketing aims to trigger a response from your targeted set of customers: a campaign would normally have a clear call to action which reflects the aims of the direct marketing campaign (e.g boosting your sales, increasing customer loyalty, generating new business).

Traditionally, direct marketing was face to face, telephone based or print based (e.g. direct mail and leafleting). In the digital age things have moved on, with an array of sophisticated email marketing packages in use by businesses big and small and, more recently, mobile and SMS marketing has exploded in use.

The most effective campaign is one which targets the people most likely to be interested in your product. Therefore your contacts database needs to be at the core of a successful direct marketing strategy. Not only does it need to be made up of people interested in your product, it must also be up to date and accurate. If it contains mistakes or the names of people who have asked to be removed, it is likely that your mail will bounce, or worse, you’ll be marked as spam and risk being blacklisted by servers.targeted data for direct marketingYou must respect the expressed wishes of your target audience.   Indeed the law requires you to ensure any data used for telephone and faxing is suppressed against the TPS, CTPS and FPS lists prior to use.  Corpdata supplies data which complies with this requirement, and can offer a regular update service to help you ensure you continue to comply.

The targeted nature of direct marketing means it can be extremely cost effective at generating sales and a powerful tool in your business’ marketing strategy.

Direct marketing generates sales when it puts a compelling message in front of the right people. At Corpdata we’re here to make sure your message reaches those people. Tell us which B2B businesses you’re looking to target and we’ll provide you with an accurate, up to date database – simple!

Call us now on 01626 777400 or email us at sales@corpdata.co.uk

How Marketing Data can Grow your Business

Posted on 16/05/2016 at 12:29By Corpdata

If you’re getting frustrated that your B2B business isn’t growing as fast as you’d like, there may be one area you’re not giving enough attention to... your marketing data.

Are you reaching all th…
If you’re getting frustrated that your B2B business isn’t growing as fast as you’d like, there may be one area you’re not giving enough attention to... your marketing data.marketing for business growthAre you reaching all the businesses you want to reach? Are you reaching the right players in those businesses? If the answer to these questions is ‘no’, you could be wasting precious time and resources. Direct marketing, using quality data, is key to expanding your B2B business. It allows you to target other businesses via direct mail, telemarketing and/or email marketing. Whether you already use direct marketing to grow your business, or whether you’re thinking about using this powerful form of advertising, using accurate data to build your customer database is essential. It will help you get in front of your target market, acquire new customers, raise brand awareness and promote new or existing products.

Before you contact a company to acquire your marketing data you need to make sure the data they supply is high quality, fresh and accurate. At Corpdata we have over 20 years experience in providing the right data. Our data is compiled specifically for direct marketing and it’s constantly monitored and updated by our UK based research team, boasting an average data age of just 94 days. We’re so proud of our data we guarantee it; any company or contact gone-aways and we’ll give you your money back, in fact we’ll double it!

To expand your business and save time and money, you need help from a data company that keeps on top of the game. We know that quality data is essential for every step of your direct marketing campaign and business growth plan, and at Corpdata we’re here to help you grow your business with B2B data that works.

To discuss your needs phone us on 01626 777400 or email sales@corpdata.co.uk

It's Direct Marketing, not Rocket Science

Posted on 02/05/2016 at 10:00By Corpdata

How can you find information about people who might become customers?
Should you trust the source?
Can you access it when you need it?
Is it ready to use?
Who can you turn to for advice?

T…

If you need to find new customers, you'll need to speak to new people, obvious! But the challenges often start here.

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  • How can you find information about people who might become customers?

  • Should you trust the source?

  • Can you access it when you need it?

  • Is it ready to use?

  • Who can you turn to for advice?


These are the sort of issues our customers have brought to us at Corpdata for well over 20 years.

At Corpdata we maintain extensive data about UK B2B companies, specifically designed for use in Direct Marketing. We update our Premium data by telephone on a 6 month rolling cycle, and we also have a Universe product covering smaller or less often used organisations.

We are the UK's premier specialist B2B data supplier, and our team of data consultants are able to help you develop your plans for your campaign, or deliver the results and the data you need, ready to use, in record time.

We help our customers find contact details for the correct decision makers, within suitable organisations, for their products and services. To ensure your peace of mind, all our data is backed by a 2 for 1 gone-away money back guarantee.

Call us now on 01626 777400, we are waiting for your questions.The Corpdata Business Premium is the ‘crème de la crème’ of large coverage UK B2B files.

The Business Premium database consists of 300,000 of the UK’s top businesses with almost universal coverage of organisations with more than 25 employees.

Each organisation has up to 13 different named decision making contacts and the detailed information available enables you to perfectly target the right person in the right company, ensuring your marketing message gets in front of your intended target audience.

Exceptionally high quality, up to date and detailed information is guaranteed when you choose Corpdata Business Premium, all records are researched on a 6 month cycle, which ensures an average data age of just 94 days, alleviating any wasted money and effort.Not every campaign can be provided for by Corpdata Business Premium files so Corpdata have introduced the ‘Universal’ to help marketers target lesser requested segments.

Corpdata Universal is derived from a large external file of more than 3 million records, but is treated by Corpdata. Each record is rigorously quality checked and those that fail to make the grade are removed, as are dormant or non-trading organisations.

The resulting file is a comprehensive integrated database of over 1.3 million actively trading UK organisations, providing invaluable information for a plethora of sales and marketing activities, including lead generation, database marketing and direct mail.

Being both quality and accuracy driven, our business data provides a strong platform to analyse customer relationship and trends, enabling the delivery of your marketing message to the right audience.