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Focus and find new customers

Posted on 14/01/2014 at 10:00By Corpdata

Corpdata contacts help do just that, marketing contacts with fewer embarrassing goneaways, few errors; just more of the right sort of people, those more likely to become your new customers.


Having a great image helps win new customers.

Corpdata contacts help do just that, marketing contacts with fewer embarrassing goneaways, few errors; just more of the right sort of people, those more likely to become your new customers.

Working with Corpdata means your direct marketing campaign not only benefits from having the right list of the right people, but from 14th January to 28th February we'll give you two chances to help you capture the moment and make sure that your image is sharp and clear.

A good camera is getting more useful for any business, particularly in today's age of social media. Spend over £3000 in a single transaction between now and the end of February and your company will receive a Nikon D5200. This fantastic camera will help you focus on making sure you use fantastic images of your people or what they do. Alternatively any single order of £300 or more gives your company a chance to win one. Just quote 'Shoot' when ordering.Terms and conditions

1. ‘Order value’ is defined as the total net value of the products purchased from Corpdata after deducting any discounts and before the addition of VAT.

2. An order is a single order. Orders cannot be combined nor aggregated. For orders to qualify, payment must be made within terms of the invoice.

3. ‘Qualifying Orders for Draw Entry’ are orders with an ‘Order Value’ of greater than £300 and less than £3000. For each whole £300 of ‘Order Value’ you will receive one entry into the draw to win a Nikon 5200.

4. ‘Qualifying Orders for a Nikon 5200 are orders with an ‘Order Value’ of greater than £3000.

5. These offers cannot be used in conjunction with each other or any other offer.

6. To qualify orders must be raised no later than the end of business day February 28 2014.

7. One entry to receive a Nikon D5200 for each £300 (ex VAT) of each order, therefore £600 in a single order allows two entries.

8. Orders over £3000 qualify for a Nikon D5200 but do not also qualify for our draw.

9. There is no cash alternative or any option to exchange for an alternative item.

10. In the unfortunate event of a Nikon D5200 being unavailable, Corpdata reserves the right to offer an alternative prize of equal or greater value.  

11. This offer is being made by Corpdata Limited for your company, any person receiving a Nikon camera will need to confirm that it is received on that basis, and that they are accepting the camera on behalf of their Company and that the camera becomes the property of their Company.

12. The winner of the draw also agrees to the use of their name, photograph and details as part of post winning publicity.  

13. Delivery of the prize will be to the registered address or the office address of the winner.

14. The camera will be shipped by registered post to a UK addresses as soon as possible after full payment has been received and processed (normally with 28 days). It will require a signature on receipt.

15. The competition may be modified or withdrawn at any time.

16. The competition promoter is Corpdata Limited, Corpdata House, Den Crescent, Teignmouth, TQ14 8BQ

17. Only people who quote the relevant references at the time of ordering will be eligible for this offer, they cannot be quoted retrospectively.

January 2014 Newsletter

Posted on 08/01/2014 at 11:49By Corpdata

It’s our data and we are proud of it
Now that Christmas has been and gone, and there seem to be signs of the economy picking up over the year ahead. Surveys suggest that business confidence is on t…

Spring campaign

It’s our data and we are proud of it

Now that Christmas has been and gone, and there seem to be signs of the economy picking up over the year ahead. Surveys suggest that business confidence is on the up. UK business confidence is running at a 20-year high, according to a survey by Lloyds Banking Group, which found that confidence had increased across all UK regions and sectors. The survey weighs positive and negative views to create a “balance of opinion”, and the latest positive balance of 45 per cent is up from 30 per cent last July.

The improving picture has been underlined in two other surveys; the EEF (the manufacturers' organisation for UK manufacturing companies) reported that two-fifths of manufacturing companies planned to raise investment over the coming months and a survey of UK finance directors has said that their appetite for risk has returned, with easier access to bank lending likely to mean their companies will expand and hire more staff in 2014.

What do you think, take our really quick three question survey.

If you have plans to win new business you will want to ensure that the pieces of your direct marketing plans fit together to give you the very best results. The list you use remains a key choice. You not only need to target your best prospects but you need to know your list is accurate and up to date. Our in-house research team ensure that the Corpdata Premium file has very few gone-aways, and its researched in depth to provide the detail, which gives you the opportunity to target the most appropriate decision makers. Remember every gone-away or mis-targeted contact will cost you in a lack of response or return, and possibly damage your reputation.

Yes it is only just 2014 and we are still stuck in the depths of Winter, but Spring is coming and Spring, as many B2B marketers knows, can be a very responsive time and a good time to present their wares.

Corpdata can help you present your message to the right people doing the right jobs and help you get your Spring marketing campaigns planned and moving. With hundreds of thousands of contacts with postal addresses, telephone numbers, personal or generic email addresses all that it could take is a quick phone call to 01626 777400.

Our data consultants would be delighted to help you find that elusive list of the people you need to talk to and only the people you need to talk to.

KEEP IN TOUCH - Now Its even easier to keep up with what is going on at Corpdata, link up with us; LinkedIn, Twitter or Facebook

Corpdata Biz continues to grow becoming an easy platform for companies of all types and sizes to show what they do and how to make contact. also allows our data quality to be lifted by the frequent involvement of company contacts adding or amending the detail generated by telephone research. Telephone research has always been central to what we do and our reputation has been built from years of effective research. Each telephone research call might typically be two or three minutes and structured to capture the information needed to create of update a site’s information. After ‘completion’ we email or fax our just checked record to the person we have just spoken to, just to give them the opportunity to amend (or sometimes correct!) what we’ve got. It’s a little bit more polish.

Direct Marketing and the Law

Its not only for the obvious legal reasons and the avoidance of legal penalties but also because of the pointlessness of contacting someone who might be annoyed by your contact. The impact on your sales team if you fail to manage your list properly and the loss or reputation both inside and outside the company for a job not done properly.

A quick and simple overview of the things you need to check:

Telephone Preference Service – imposes a legal requirement that unsolicited calls are not made to numbers registered on the TPS unless they have your consent to do so. The TPS maintains a register of both residential and commercial businesses (CTPS). Corporate registration on the TPS allows all businesses (sole traders, partnerships, PLC, LTD and public) to join a register to block sales calls.

The legislation requires that TPS screening must be undertaken by anyone making promotional and/or fundraising calls to any business or residential number to ensure that they are not calling a number that is registered with the service.

Mailing Preference Service – exists to prevent the receipt of unsolicited direct mail, but it does not often impact on BtoB, in a BtoC world, something you need to understand and act on, if for no other reason than sending mail items to people who will get annoyed.

Fax Preference Service - is the opt out register to prevent the sending of unsolicited sales and marketing faxes. It is a legal requirement that faxes are not sent to numbers registered on the FPS.

Corpdata screen all data shipments against both the TPS and the Fax Preference Service.

Email legislation - All personal data whether corporate or individual is covered by the Data Protection Act which states that individual subscribers ( or must be able to opt-out from all unsolicited commercial emails, the sender being responsible for complying with this legislation.

Corpdata telephone research and reverify email addresses of organisations, sites and individuals as part of our six monthly data refresh cycle. We only supply email addresses of limited companies, public limited companies or public sector organisations to ensure that we comply with current legislation which prohibits unsolicited emails being sent to sole traders or partnerships, or other individuals.

Privatisation of Royal Mail

The privatisation seems to have been very popular, and time will tell if the change in ownership will prove to be a sound investment for those who have purchased shares. The keen take up of the offer does demonstrate a confidence in Royal Mail as a business and might also be synonymous with the potential of mail as a channel.

Privatisation has shown a lot of confidence in Royal Mail based on the expectation that post will continue to be in demand - In an age when there is much talk about moving on line there certainly seems to be reason to say “Don’t forget direct mail”.

See this infographic.

Effectiveness of direct mail is recognised by many people across the marketing industry, but to really prove its worth its so important to minimise gone aways and also to use information which is accurate, detailed and up to date; the right person, the right job at the right address.


We talk about data quality a lot, it makes us different and worth it. Producing accurate data doesn’t happen without someone doing something well. Hayden (our imported Kiwi) has been with Corpdata for five years, the last three years as a Research Team Leader. Here’s what he has to say:

“During any given working day my team of five researchers and I can conduct up to five different types of research call covering a range of Industry sectors.

We can be asking for anything from a company’s list of senior decision makers and their personal emails to what technologies are being used in their office and how much their quarterly spend is for various bills. So with such a variety of information to research how can we ensure that our data is accurate?

Everyone in the research department undergoes rigorous training in all areas of research we undertake. It can take up to six months from a person starting with us until they are fully trained in all the areas of research.

Once in a research team, the focus on call quality does not diminish. A few calls are randomly checked and monitored every day for every researcher to ensure each record is being compiled thoroughly and the call handled in a friendly manner.

Thorough training, clear expectations, encouragement, regular feedback and reasonable targets and objectives are all in place in order to ensure our data is of the highest quality and Corpdata’s reputation as a quality the business data supplier continues.”