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We update our blog with regular posts to keep you up to speed on the world of B2B data.

Ten questions to ask any data supplier - and our answers

Posted on 22/04/2026 at 10:30By Corpdata

Buying business contact data should come with straight answers. Where does the data come from? On what legal basis can you use it? How is it kept up to date? What happens when a record is wrong?
We h…

Buying business contact data should come with straight answers. Where does the data come from? On what legal basis can you use it? How is it kept up to date? What happens when a record is wrong?

We have put the ten questions a careful buyer should ask any UK B2B data supplier on one page, with Corpdata's answers alongside, before you have to ask. For data protection officers and procurement teams, we have also published our answers to the due-diligence questions in the ICO's Direct Marketing Code.

What to ask your data supplier · Our ICO due-diligence summary

Why your clicks are disappearing

Posted on 21/04/2026 at 10:30By Corpdata

More of the questions people ask Google are now answered on Google itself, by AI, before anyone clicks through to a website. Our first briefing of 2026 looked at what that means for businesses that f…

More of the questions people ask Google are now answered on Google itself, by AI, before anyone clicks through to a website. Our first briefing of 2026 looked at what that means for businesses that find new customers through search, and why business-to-business firms are especially exposed.

Its conclusion was simple: if search is how new customers find you, it is worth having a second way to reach them, one that does not depend on being found. That is what Corpdata supplies: continually verified contact details for named decision-makers at UK businesses, for email, phone and post.

Update, October 2026: we have since rebuilt this briefing with newer, independently checked evidence, as Are You Getting Fewer Clicks?