The 12-month licence tells you everything

Most Corpdata customers choose a 12-month rolling licence. At the end of that year, they have a simple decision: renew or do not renew. There is no lock-in, no penalty for leaving, and no shortage of alternative suppliers.

The renewal rate is the most honest measure of data quality that exists. It is a verdict delivered by customers who have used the data in real campaigns, measured real results, and decided — with full knowledge of the alternatives — that the data is worth paying for again.

Why this matters more than testimonials

Any supplier can collect testimonials. They are selected, curated, and presented at their best. A renewal decision is different. It is made privately, with real money, based on actual campaign experience. Nobody renews a data licence out of politeness.

When a customer renews, they are confirming several things at once: the data was accurate enough to produce results, the targeting was precise enough to justify the cost, the compliance infrastructure was robust enough to feel safe, and the relationship was valuable enough to continue.

What drives the decision

In our experience, the factors that drive renewal are not the ones that drive the initial purchase. The first purchase is often driven by a specific campaign need — a product launch, a new market entry, a pipeline gap. The renewal is driven by something deeper: the realisation that having a reliable, verified route to named decision-makers is a permanent strategic asset, not a one-off tactical expense.

Customers who renew tend to use the data differently in year two. They are more precise in their targeting, more confident in the channel, and more likely to integrate direct outreach into their ongoing marketing mix rather than treating it as an isolated campaign.

The quality signal

In a market where data quality is invisible at the point of purchase — where a scraped file looks the same as a researched file in a spreadsheet — the renewal rate is the closest thing to a visible quality signal that exists.

It is not a claim we make. It is a decision our customers make, every year, with their own budgets. And it is the reason we structure our licences the way we do: no long-term contracts, no exit barriers, just data that has to earn its place in the marketing budget year after year.

See for yourself

If you are considering direct marketing data for the first time, or evaluating whether your current supplier is delivering the quality you need, the simplest starting point is to see what a precisely targeted selection looks like for your sector. No commitment required — just a conversation about what is possible.