Firstly, your list. An up-to-date, accurate contact list will be the backbone of your direct marketing campaign throughout all 3 stages as explaine…
So if you’re thinking of aiming for higher targets this spring you’ll need a plan.
A plan and a list.
Fortunately, we have both.
Firstly, your list. An up-to-date, accurate contact list will be the backbone of your direct marketing campaign throughout all 3 stages as explained below, so it’s worth choosing the best.
And yes, that’s us. Our data is designed specifically for Direct Marketing and constantly updated by our UK team of permanent telephone researchers. Hours and hours of phoning people up and checking details is the only real way to do it and it has been that way for over 20 years.
Scroll down for the plan and how best your list can serve you…
Direct marketing in 3 steps
1. Who you target
Do your research and understand who will not be able to use your product or service. This will ensure you do not upset people with your offer, yet allow you to find new audiences and applications for your product or service. Considerations in building a customer profile include:
Type of business – Things they do
Size of business – How big they are
Location of business – Where they are
Decision maker – Who you need to contact
Once your target market has been identified, an up-to-date, accurate, and targeted data list is essential in order for your message to reach them. A poor quality list could result in a high ratio of ‘gone aways’ with wasted expenses your company could well avoid. By contrast, a good, accurate list can also be segmented to present your message in a more targeted way, which in turn is more likely to encourage potential customers to respond.
2. How to contact people
Mediums to contact your target audience with direct marketing include:
Mail with follow up
3. Measure your success and refine
Tracking individual customer responses and measuring exactly what your campaign achieves ensures you can refine your future campaigns to improve your response rates even more. By tracking your campaign responses accurately, you will be able to work out the return on investment (ROI) by analysing how much you spent compared with the revenue generated. The data list you purchase is pivotal in all three stages. Make sure you choose the best available. Make sure you choose Corpdata.
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