Let's be honest, COVID-19 is just about the last thing anyone would have wanted. Especially UK business people like yourselves. The extra uncertainty only compounds the years of Brexit indecision…
Fixed term licenses automatically extended by one month
Let's be honest, COVID-19 is just about the last thing anyone would have wanted. Especially UK business people like yourselves. The extra uncertainty only compounds the years of Brexit indecision we had all hoped we were emerging from. Sadly we need to buckle up for more turbulence.
We are all hurting
We feel your pain, it's terribly painful for us too, but we at Corpdata won't leave you out of pocket merely due to these circumstances beyond all our control.
We have decided to extend all ongoing fixed-term data usage licenses for one month, allowing you time to cope with the demand challenges coronavirus puts in your way.
Under constant review
What's more, if isolation or shutdowns have more significant impacts than currently anticipated, we will do our best to support you in the future.
Keeping Calm and Carrying On
Even if self-isolating, team members can still be productive. We can't solve all your challenges, such as phone bills, but we can help you provide your sales team with accurate, productive, up-to-date business contact information they can use to contact potential new customers, with a little planning this can even be possible if CRM systems, for example, are unavailable.
New business and self-isolation
Corpdata had been due to exhibit at the Northern Business Expo on 17th & 18th March, but having considered it we have decided not to exhibit this year. Visitor numbers are likely to be suppressed, and it does feel a bit unnecessarily ignorant to press the flesh with so many people. Apologies if you had hoped to meet us, or to attend our Seminar on Marketing in a GDPR World. We hope to be at other shows a little later in the year.
If exhibitions seem likely to be less effective at finding new leads for a few weeks (and many seem to be being cancelled completely) it doesn't alter the fact that you will need to keep finding clients. Fortunately, Direct Marketing still offers a useful route to meet these new customers. Feedback from companies that already have workers working from home is that most still have telephone access, and nearly all still have email access. Naturally, some of these prospects, who might otherwise have been interested, won't feel inclined to think about new products or services at the moment. Others may actually have more time on their hands to consider new offerings and to discuss how your product or service might benefit them.
Call us now — 01626 777400
Transparency in Data Collection
Posted on 03/03/2020 at 10:31By Corpdata
What privacy information was used when the data was collected – what were individuals told their data would be used for?This is a due diligence question for data suppliers, but it's taken from the IC…
What privacy information was used when the data was collected – what were individuals told their data would be used for?
Historically this would have been a problem simply for list owners. GDPR now makes a user of the data liable for infringements no matter how they came about. Meaning your due diligence is more important than ever. Remember, the data subject has a 'right to be informed' about how their data will be used.
Many list owners, including household names, collect their data "for inclusion in a directory" or as a by-product of "exhibition attendance", to ensure you "get a good search engine ranking", so you can "manage your credit rating", ... or any number of other 'explanations'. These are evidently misleading, opaque and unfair if the data is subsequently used as a Direct Marketing list without making that abundantly clear. Importantly , this would not satisfy the requirement to inform the data subject even if this information is mentioned in small print.
As the user of the data you now have to demonstrate you are in no way responsible for any problems, including data subjects not knowing their data would be used for direct marketing.
Fortunately for organisations wanting to undertake direct marketing, the ICO have given some pointers about sensible due diligence to undertake. The code is not comprehensive, but page 53 gives an indication about what the ICO consider a minimum. It also contains the warning:
Simply accepting a third party’s assurances that the data they are supplying is compliant is not enough.
Be kind to yourself - make it easy
At Corpdata, we fully considered your compliance issues several years ago. We embraced them within our updated data management processes and how we supply our data to you. For example, our 'Due Diligence Disclosure Pack' will tell you exactly what we tell data subjects, and much more besides.
We have taken it upon ourselves to help you demonstrate your compliance. It's 'enlightened self interest'. We understand you can confidently use our data when you know how you are protected. Our transparency helps everyone.