Most business marketing now gathers: it works the sources it already knows, because they reliably produce. Very little of it still hunts, going out to find customers who have not yet found you.

The Hunter-Gatherer Gap explains why a plan that only gathers looks efficient right up to the moment its known sources dry up, and why keeping part of the budget for going out and finding new customers is what keeps a business resilient.

Hunting means reaching named people at the businesses you want to win. Corpdata supplies the contact data to do it, for email, phone and post.

Read The Hunter-Gatherer Gap