...after weeks, even months of preparation, the marketing campaign is finalised. With budgets utilised and marketing strategy rehearsed you will feel optimistic that your latest direct marketing project will deliver.

Budget cutting - but at what cost?

Targeted to the right audience, a highly tuned marketing campaign will give a good return on investment. Using the right contacts for your campaign is key; purchasing B2B mailing data by price, however, could lead to unwanted costs. (Read more in Part 1 of Purchasing B2B Direct Marketing Data by Price) Read More

By recognising that an up-front saving on data can play out as a bottom line disaster, our customers repeatedly avoid these pitfalls and can boast consistently productive campaigns.

The printing and fulfilment costs of undeliverable mailers, the man hours of telemarketers contacting dead lines and demoralised sales teams; all result in a less than favourable return from the original outlay!

And it may cost more than the marketing budget - next month we explore this.