... and yes you can purchase more contacts for less elsewhere, in some cases a lot more. But when opting to buy quantity over quality, it really does depend on how you wish to use your B2B data.

Sometimes it's just all about the noise, the louder the better!

But is everyone your audience?

Email marketing campaigns are probably the easiest method of getting high volumes of your message out there for less. Surely, if the sole objective is all about noise generation, the more contacts the better...? (Read more in Part 1 of Purchasing B2B Direct Marketing Data by Price) Read More

Seldom are direct marketing campaigns this simplistic! If your campaign needs to deliver outcomes - brand building or maybe reputation reinforcement; this method is best avoided as it will likely cost you in the long run!

Some of these costs are harder to quantify than others - next month we will explore the financial implications on your marketing budgets .

Our B2B business contacts may not be the cheapest, but you are more likely to get the results you need, and in the long run, that's what really counts.