We update our blog with regular posts to keep you up to speed on the world of B2B data.
Posted on 16/07/2019 at 10:30By Corpdata
Despite the widespread popularity of Corpdata Focus Files, they are too often unknown by marketing and sales professionals. In this update we’ll offer you all you need to know to allow you to understand what they are and how they give your marketing a lift and aim to ensure you know enough about the products to benefit where appropriate.
Every marketing and sales professional knows the critical importance of getting your target right. Countless marketing campaigns have floundered and limitless sales hours have been squandered merely because the audience was poorly selected or qualified.
The more specific, or perhaps complex, a product or service, the greater the significance of excellent targeting. This is precisely the purpose of the Corpdata Focus family of data products, to enable precise targeting using complex infrastructural details.
The Corpdata Focus Files are a family of marketing data files which allow B2B marketers and sales managers to target organisations and decision makers based on the equipment, or infrastructure, they employ.
The Corpdata Focus files provide additional levels of intelligence and can be used in conjunction with the targeting of Corpdata Premium data, such as size of the organisation, industry sector, or geographic location.
This powerful combination greatly improves ROI by ensuring a ‘target rich environment’.
The concept applies equally to all the Corpdata Focus family of products. They are:
The Focus files contain information about the infrastructure of organisations in the various sectors described in their names. Usage of IT is detailed in IT Focus, usage of telecoms in Telecoms Focus and so on.
For example, Corpdata Fleet Focus lets you identify organisations by the types and quantities of vehicles used. This enables Corpdata customers to select prospects with a high confidence that they represent suitable targets for their efforts, such as organisations with fleets of at least 5 vans, or 10 company cars.
Read on to look at each of the files in more detail.
For more information please see the IT Focus product page including pricing
... or watch our short YouTube video introduction to the IT Focus file
For more information please see the Telecoms Focus product page including pricing
... or watch our short YouTube video introduction to the Telecoms Focus file
For more information please see the Call Centre Focus product page including pricing
... or watch our short YouTube video introduction to the Call Centre Focus file
Running a fleet of vehicles is a significant undertaking for an organisation, and getting the vehicles is often only the start! Corpdata provides for the needs of this vibrant yet cut-throat sector with Fleet Focus, and it’s simply about the size and type of the fleet deployed.
You can target organisations based on the type and number of vehicles deployed as follows:
For more information please see the Fleet Focus product page including pricing
... or watch our short YouTube video introduction to the Fleet Focus file
Our newest Corpdata Focus file is Online Focus so here’s some detail letting you understand what it is and why it may be a very valuable resource for you.
Online Focus is unique, no other list puts you directly in contact with the organisations behind online!
Online Focus, just like it’s longer established siblings, looks at the use organisations are making of the online space, do they trade or are they only offering a brochure. We enable you to identify organisations engaged in eCommerce, using third-party online stores, those accepting payments online and the methods by which they do so, or those that have a secure ‘members area’; Invaluable information to many of our customers!
The file also contains information about the footprint of organisations in the social media space and blogosphere, including how widely they work, and also how much they invest. So if you are a copywriter and you would like to target online traders who haven’t updated their blog recently ... look no further!
Another area considers the investment into the user experience, or front-end, covering:
For the digital agency, or the hosting company there are almost boundless possibilities.
For the recruitment, data protection, compliance and legal sectors, we have information about:
For more information please see the Online Focus product page including pricing
... or watch our short YouTube video introduction to the Online Focus file
Don’t worry if you can’t think how to leverage the information these products contain, that is what our Data Consultants are here for. They will commit their considerable knowledge, experience and expertise to ensuring your campaign delivers!
Call us now on 01626 777400, it’s free, there’s no obligation, you have nothing to lose ... and it might just revolutionise your results!
... or watch our YouTube playlist about the Focus files, which include some example use cases to get you off and running!