…we can't stop global warming

so we'd better adapt to it – that’s the summary of the latest IPCC climate change summit. Worrying indeed ... but it isn't really news.

Indeed, as someone involved in marketing, adapting to change is always part of your job.How do you get the return you need in changing times? As they say fashions come and go, and some come back again. Think of recent history, direct mail faded as email broadcasting seduced all, and more recently search and social media seem to have cast a spell over many.

Return is what we seek, and this comes from marketing communications that have IMPACT. The economic news suggests people are now more willing to invest in their businesses, now more likely to buy, but from WHOM? Direct mail isn’t the congested channel it used to be, and is now being used to great effect.

Whether you choose to use email, or the new old pretender, direct mail, we can promise you the most reliable contact list. This is the key feature in excellent ROI.