Corpdata offer a variety of marketing lists, and one of the questions our Data Consultants are frequently asked is ‘What is the difference between Corpdata Universal and Corpdata Premium data?’ We thought a bit of clarity would help.

So the difference between these B2B marketing lists is that on a given day a contact may have been verified recently enough to be classified as Corpdata Premium data, but the next day it might be classified as Corpdata Universal data.

What does this mean for your campaign results?
You can be confident of absolutely no wastage if you choose Corpdata Premium data, and industry leading low levels on Corpdata Universe data. So you can be certain of outstanding results from your data budget whichever Corpdata product you choose.

Should you use Corpdata Universal data as well as Corpdata Premium data?
As always, it depends on your campaign. Leading B2B marketers already know, if your target audience is restricted, you are seeking specialised decision makers, or you need to make sure every contact counts, Corpdata Premium is your tool of choice.

However, if you need greater coverage, want to maximise the volume of contacts from your budget, or have a particularly niche audience, Corpdata Universal will probably ensure your campaign succeeds.

*… and don’t forget, Corpdata 2 for 1 Quality Guarantee Means that for every faulty contact you return above the threshold, we will replace or credit 2 contacts.