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What makes a great direct marketing email?

Posted on 30/05/2016 at 09:00By Corpdata

So you have your data list, now you need to know what to include in your email marketing material to result in the best response rate. People get thousands of emails flying into their inbox every day…
great emailSo you have your data list, now you need to know what to include in your email marketing material to result in the best response rate. People get thousands of emails flying into their inbox every day, so how do you make sure yours stands out?

The last thing you want is to be deleted from someone’s inbox before your email is even opened, so first off you need a compelling subject line. Make your subject line irresistible for the recipient to open and your open rate will go through the roof.

You now need to follow up with great copy. Now your recipient has opened the email you don’t want to dilute your strong message with waffle. Make sure you clearly state your offering in a way which is both appealing and concise.

Where possible, personalise your email to make it relevant to the recipient. It’s easy to make the recipient’s name appear in the subject line or initial greeting using email marketing software. You can also divide your database into different groups to further personalise your message (with location specific content for example).

An email reads better with a clear voice behind it, so put some personality into your copy, whilst making sure it works with your company’s tone and brand.

Don’t forget your call to action and think about ways you could repeat it several times within your copy. For example - if you want someone to click through to a shop page, add the link into the email several times.

Finally, always remember your contact details, it gives people confidence you’re a real, reputable company and also allows them to get in touch!

We hope you find these tips useful. Don’t forget, a successful direct marketing email starts with a great customer database, so get in touch with Corpdata for your tailored B2B data list. Call us on 01626 777400 or email sales@corpdata.co.uk