Direct marketing in tough times

COVID-19 has significantly slowed the economy of much of the world. In the UK this comes on top of the ongoing Brexit issues. The UK economy, despite promising signs in some areas, is experiencing a downturn, or even a recession.

Every sector has been impacted, but some, hospitality is the obvious one, are really struggling. The B2B sector has been less seriously affected.

Most companies need to find more customers now, both to replace those which have, or will, sadly fail, but also to repair their finances. Targeting those prospects benefits from even more attention when money is tight.

Direct marketing provides and excellent tool to find new customers, giving you some control over the rate at which that happens. But when times are tough, every penny counts, and the business world is changing faster than ever. More companies cease trading and more people are made redundant, so the accuracy of data is even harder to maintain.

Corpdata Managing Director, Andy Smith, is presenting a seminar at the Marketing Showcase Online event at 11:30 on 8th December, specifically addressing some of the issues marketers face. It is called "Targeting to win business, even during a recession".

You can sign up free of charge at the Marketing Showcase website.

Attendees can also request the free, digital "goodie bag" containing many useful things including a whitepaper on "Direct Marketing During a Recession" which accompanies and expands on the seminar, covering targeting and also other essentials, such as GDPR and measuring your results.

Seminar summary