How Direct Marketing Can Generate Sales for Your B2B Business
Posted on 23/05/2016 at 09:00By Corpdata
Before we discuss the benefits of direct marketing, it’s a good idea to summarise what direct marketing actually is. Existing Corpdata customers understand what a powerful tool direct marketing is, b…
Before we discuss the benefits of direct marketing, it’s a good idea to summarise what direct marketing actually is. Existing Corpdata customers understand what a powerful tool direct marketing is, but perhaps this is a new method of advertising for your business, one which you’d like to explore.
Direct marketing is about making direct contact with existing and potential customers to promote your products or services. It enables you to directly target particular people with a personalised message. Moreover, direct marketing aims to trigger a response from your targeted set of customers: a campaign would normally have a clear call to action which reflects the aims of the direct marketing campaign (e.g boosting your sales, increasing customer loyalty, generating new business).
Traditionally, direct marketing was face to face, telephone based or print based (e.g. direct mail and leafleting). In the digital age things have moved on, with an array of sophisticated email marketing packages in use by businesses big and small and, more recently, mobile and SMS marketing has exploded in use.
The most effective campaign is one which targets the people most likely to be interested in your product. Therefore your contacts database needs to be at the core of a successful direct marketing strategy. Not only does it need to be made up of people interested in your product, it must also be up to date and accurate. If it contains mistakes or the names of people who have asked to be removed, it is likely that your mail will bounce, or worse, you’ll be marked as spam and risk being blacklisted by servers.You must respect the expressed wishes of your target audience. Indeed the law requires you to ensure any data used for telephone and faxing is suppressed against the TPS, CTPS and FPS lists prior to use. Corpdata supplies data which complies with this requirement, and can offer a regular update service to help you ensure you continue to comply.
The targeted nature of direct marketing means it can be extremely cost effective at generating sales and a powerful tool in your business’ marketing strategy.
Direct marketing generates sales when it puts a compelling message in front of the right people. At Corpdata we’re here to make sure your message reaches those people. Tell us which B2B businesses you’re looking to target and we’ll provide you with an accurate, up to date database – simple!