Brexit is now a reality and the nuances of cross-border trade are slowly being understood. Many business leaders are feeling a palpable sense of relief, as the post-pandemic future comes gradually into focus.

But for marketers, some uneasiness still remains. Although there is a trade agreement in place between the EU and the UK, it specifically declines to deal with the issue of data adequacy, deferring the matter for further negotiation. It will surprise some to learn that we are presently in an “extended adequacy negotiation period”, the results of which are not yet guaranteed.

In this article, we’ll examine how current legislation (including the EU’s GDPR and the UK’s Data Protection Act) affects both UK marketers, and their EU counterparts ...

Corpdata, in colaboration with Bizibl, have created an update on the Data Protection landscape, with a particular focus on Marketing. The read the full article here.