We all know that keeping things clean at work makes for a happy and productive office environment, but there maybe one thing you haven't cleaned for a while and this could be costing your business dearly – your lists! Clean data will always deliver better results .

Falling Returns? Are you using clean data?

How often do you tirelessly create a piece of marketing genius – be it a carefully crafted email or a beautifully designed piece of direct mail to be disappointed at a very low 'Return on Investment' (ROI) for your efforts? The temptation is to assume your handiwork is at fault, when actually the real culprit may simply be a dusty database.

A low response rate might be solved by changing your content, however, you may see a big improvement in results with clean data. And you will save money in the follow on cost of your campaign, such as mailing or telemarketing.

Did you know that 10,000 businesses a month change their address and contact data and over 100,000 postcode changes occur every month? There are 280,000 monthly business goneaways on average and 20,000 companies a month register on either the MPS, CTPS, TPS or FPS. These changes could impact on the reliability of your data. Regular data enhancement and cleansing can help you keep up to date with these alterations.

Data Cleansing

So what is data cleansing? Data cleansing is the process of correcting or removing data that is either inaccurate or of poor quality from databases or mailing lists. The data may be inaccurate due to being formatted or typed incorrectly or it may be that addresses or phone numbers have changed, resulting in poor quality data.

Regular cleansing of data ensures that the quality and accuracy remains consistent and leads to improved response rates from potential customers. This is a cleaning task that is well worth undertaking reasonably frequently For more advice on data cleansing, contact Corpdata on 01626 777400.