If you do it – do it right

Direct marketing can and does work but there are still companies who try to cut corners and ignore legislation, increasingly to their cost.

Don’t be one of them.

The ICO are in the news again having fined two more companies for disregarding preference services. The larger fine of £60,000 being for totally ignoring the Telephone Preference Service. Admittedly the company fined made many thousands of calls to people on the TPS. It may be true (at the moment!) that a few calls won’t land you with a big fine, but any calls or faxes made to numbers listed with preference services will likely annoy and end up wasting your time and money. This still ignores the potential for significant bad feeling and reputational harm.

We help our clients use good data properly. This means that any name and number we supply has been screened against the relevant preference service list. It means that our clients know who is safe to call, until when, and safe means just that.

The two TPS lists now have almost 25 million numbers listed in total, Ask yourself how likely it is that your next call might be to one of them. If you want to manage your outbound marketing properly speak to us about screening your telephone numbers against today’s TPS lists.

Focus on Corpdata Business Premium

Corpdata Business Premium remains the ‘crème de la crème‘ of large coverage UK B2B files.

We continue to invest in telephone research because phoning up and finding out remains a consistent way of polishing our database of 300,000 of the UK’s top businesses giving an almost universal coverage of organisations with more than 25 employees.

The detail Business Premium has offers our clients real targeting choice; choice of up to 13 different named decision making contacts. We continue to ask those questions to discover the detail about organisations, the decision maker contacts on site enabling you to perfectly target the right people in the right organisation. This greatly improves your chances of putting your sales or marketing message to the relevant contact, the person most likely to buy what you sell.

We guarantee the quality of our file, its as up to date and detailed as you can get and all sites called are researched on a rolling cycle to make sure that we capture any comings and goings to key decision maker slots.

To find out more visit: Corpdata Business Premium

How do you choose your marketing list

When you source a list from Corpdata you can be sure that you do so with the confidence that it’s very fit for your purpose. It has been collated solely to allow you to execute a safe and productive marketing campaign.

Sourcing your list is NOT rocket science. Our Data Buyers Guide can help you ask the right questions of potential suppliers, and understand the details you need to know to fuel your next campaign with the right data.

To download the PDF visit here: Data Buyers Guide.pdf