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Posted on 18/10/2023 at 12:08By Corpdata
Corpdata working with bizibl marketing, have recently created an article aimed at UK B2B marketers.
Looking at how personalisation, whilst important, is not the only tool to improve engagement.Relevancy Beats Personalisation for B2B Outreach and Marketing explores the value of relevance, even over personalisation, as a driver for direct marketing results.
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