69% of Google searches now end without a click. Paid costs are rising. AI Overviews are intercepting the research queries that used to drive B2B pipeline. Direct marketing is one of the few routes to the decision-maker that still works the same way tomorrow as it does today — and Corpdata is one of the few UK specialists left who do it properly.
No commitment. No pitch. No sign-up for marketing emails.
Search engines want engagement on their platform. Answer engines want to satisfy the query without sending users anywhere. Social platforms want attention within their feed. None of these intermediaries are optimising for your pipeline.
Direct marketing is the one category of channel where you decide who is contacted, with what message, through which medium, and at what cost. No algorithm intervenes. No auction determines visibility. No AI summary intercepts the message.
That is not a nostalgic argument. It is a structural advantage that becomes more valuable, not less, every quarter that digital becomes harder to control.
Read: why B2B pipelines are more exposed than their owners realise →
A tailored UK B2B market analysis for your sector — addressable universe, decision-maker density by seniority, geographic concentration, channel-mix recommendations. Intelligence you can take to your board, not a brochure you have to file.
See a market analysis →Named UK decision-makers, continually verified, average record age of just 94 days. Precise targeting by sector, role, company size and geography. Backed by our 2-for-1 Goneaway Guarantee — if a contact has moved on, we replace them two-for-one.
Explore the data products →Multi-channel delivery (email, telephone, postal) with compliance documentation, LIAs and audit trail included. Every record is backed by our 2-for-1 Goneaway Guarantee — if a contact has moved on, we replace them two-for-one.
About our compliance →A list “refreshed” six months ago can be meaningfully out of date by the time you campaign against it. Corpdata’s verification runs continually across public data, web signals and ongoing research — it is the one operational commitment that separates credible B2B data from the rest.
Sources: ONS business demography, Royal Mail PAF change reports.
If a contact has moved on, we replace them — two-for-one. Your list gets sharper with use, not staler.
It is the commitment we can make because the underlying verification is real. Most vendors can’t. We’ve offered this since before it was commonplace.
“Corpdata’s information is extremely accurate and up-to-date, which has helped us get the most from our direct marketing activities.”
UK B2B marketing customer
Some of the brands we have supplied:
Tell us the sector you would explore first. We’ll prepare a tailored UK B2B market analysis — addressable universe, decision-maker density, geographic concentration, channel-mix recommendations — inside two working days. Then you decide whether we’re a fit.
See a UK B2B market analysis for your sector →Or call us on 01626 777400.
Accuracy and responsiveness aren’t features to brag about — they’re the floor. If a list can’t clear it, it shouldn’t reach your campaign. Shipping the list is the easy bit; making the campaign land is where we spend our time with you.
You don’t need a perfect brief to start. We’ll walk the data with you and shape the target around the outcome you’re actually after — not the one a form asked you to tick.
If a contact has moved on, you don’t absorb the loss — two replacements, every time. The 2-for-1 Goneaway Guarantee has been doing that since long before guarantees were fashionable.
A compliance question that won’t go away? A sector you haven’t cracked? A pipeline to rebuild? You get a team that works the problem with you — not a sales rep trying to close.
