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GDPR and sourcing a list

Posted on 02/08/2017 at 09:43By Corpdata

By now you have probably heard about GDPR, and the headlines about huge fines.

You're involved in marketing in some form, so have been thinking about how it might affect your tasks. One of the big…
By now you have probably heard about GDPR, and the headlines about huge fines.

You're involved in marketing in some form, so have been thinking about how it might affect your tasks. One of the biggest implications is in danger of slipping past unnoticed. GDPR says you are guilty unless you can prove you are in no way responsible. So quite a high bar!


Now, consider how you go about sourcing a marketing list. Are you doing sufficient due diligence to be able to PROVE everything is safe to use? Have you thought about how you might do this?

You need to cover a few key questions, ask your potential list providers:

  • How do you create your list? (OWNERSHIP)

  • What do you tell data subjects about how their data will be used? (TRANSPARENT)

  • When did you inform them of their rights? (FAIR)

  • What is the legal basis you are using? (LAWFUL)

  • How do you ensure your data is accurate? (ACCURATE)


And one more key question: Do you have any requirements of me before I can license your data?

If your supplier struggles to answer these, so will you, and you’ll have a hard time persuading anyone you are in no way responsible.

Buying data just got harder, unless you buy from Corpdata that is!

Accurate B2B lists from Corpdata

It's your choice how we can help you with your best marketing list.

CHOICE 1

Working as you have been

Until May next year you can continue to source safe to use (Data Protection Act) business contacts as now, although we are not able to license contacts beyond 25th May 2018. We have introduced 2 new licenses, a nine month and a six month license, allowing you to license your list to suit your needs, and as our client well positioned to adopt our GDPR compliant data.

CHOICE 2

Looking Forwards

Step boldly into the direct marketing by adopting our new GDPR compliant lists. Either a one off single use or our more popular rolling license featuring regular updates.

  • Corpdata business lists

  • Telephone checked to always be accurate and up to date

  • Fully comply with GDPR

  • Actively managed to respect data subject preferences

  • Low initial cost

  • Rolling license, rolling payment letting you spread your investment over time

  • Lets you use your list over time helping you nurture your new business


Please have a look at our website, or give us a call now on 01626 777400 to continue to work in DPA style, or to understand more about the GDPR compliant licenses.
We take our data very seriously, that's why we've put out some clear and useful YouTube mini guides to help you understand GDPR quickly, just look at the Corpdata GDPR YouTube channel for ideas.