Glassblowers have a rule: hot glass looks exactly like cold glass. You only find out which it is when you pick it up. Business contact data is the same. A good list and a bad one look identical on sc…
Glassblowers have a rule: hot glass looks exactly like cold glass. You only find out which it is when you pick it up. Business contact data is the same. A good list and a bad one look identical on screen, until you use them.
Our new briefing explains why that matters more than the price. When buyers can't see quality, they buy on price, and the suppliers who pay to keep data right struggle to be paid for it. The idea won the economist George Akerlof a Nobel Prize. It also explains why so much "verified" data has only been checked to see that a number rings, and why it is the business using the data, not the one that sold it, that answers to the regulator when it's wrong.
It ends with four questions to ask any data supplier, and our answers. Corpdata supplies continually verified contact details for named decision-makers at UK businesses, for email, phone and post.
Read Hot Glass Looks Exactly Like Cold Glass
