Data Enhancement & Data Cleansing

Corpdata data enhancement and data cleansinng services will ensure that your company does not waste valuable marketing resources as a result of using out of date customer information or using out-dated data to market to the wrong companies.

Did you know, up to...

• 10,000 businesses change their address and contact data every month
• 4,000 postcode changes occur every month
• 280,000 business goneaways occur every month, which could impact the reliability of your data.
• 37% of business customer records go out of date each year
• 20,000 companies a month register on either the MPS, CTPS, TPS or FPS, and data enhancement and cleansing can insure you are up to date with these alterations.

Suppression Files

By matching your in-house database to the Corpdata file, we can identify live records and update and enhance your records to include additional demographics and Preference Service flagging.

Corpdata can also look at the patterns and trends throughout your customer database and pin point the profile of company or contact with the end result of enhancement, and cleansing of this to ensure you reach the contact most likely to buy from you, allowing you to make better use of your marketing spend.

Using out of date or badly targeted information can be costly and damaging to your brand and reputation. Corpdata's update, enhancement & analysis service enables your company to build and sustain brand awareness with your current and future clients.

Glossary Entries:
Gone Aways
Supression File

For further information, contact us