'Count'
The number of companies and contacts, meeting your selection criteria the list supplier can provide you.

'N.D.A'
'Non Disclosure Agreement' - an agreement between companies not to divulge to outside sources any shared information.

'De-dupe, De-Duplicate or De-Duplication'
The method of removing any records from a database you would like to purchase that already appear on your client or prospect database.

'Marketing Medium'
The way in which you would like to send your marketing message to potential customers.

'Gone-Aways'
Companies that have ceased trading, moved address, or contacts that no longer work for that company.

'ROI'
'Return on Investment' - the revenue you can expect to generate, taking into account the cost of your campaign.

'Decision Maker'
The person within a company with responsibility for a particular department, service or activity.

'Data Demographics'
The specific information that can be supplied relating to a company, such as number of employees, financial information, technical infrastructure etc.

'Web Harvesting'
Gathering email address information from the internet illegally for the purpose of mass email marketing.